Seven Techniques Of Managing for Stakeholders By Freeman

Survival, Reputation, and Success!!

Managing for Stakeholders: Survival, Reputation, and Success, the culmination of twenty years of research, interviews, and observations in the workplace, makes a major new contribution to management thinking and practice.

Current ways of thinking about business and stakeholder management usually ask the Value Allocation Question: How should we distribute the burdens and benefits of corporate activities among stakeholders?

Managing for Stakeholders, however, helps leaders develop a mindset that instead asks the Value Creation Question: How can we create as much value as possible for all of our stakeholders?

Business is about how customers, suppliers, employees, financiers (stockholders, bondholders, banks, etc.), communities, the media, and managers interact and create value.

World-renowned management scholar R. Edward Freeman and his coauthors outline ten concrete principles and seven practical techniques for managing stakeholder relationships in order to ensure a firm’s survival, reputation, and success.

Managing for Stakeholders is a revolutionary book that will change not only how managers do business but also how they recognize and evaluate business opportunities that would otherwise be invisible.

R. Edward Freeman (born December 18, 1951) is an American philosopher and professor of business administration at the Darden School of the University of Virginia. He has also taught at the University of Minnesota and the Wharton School.

Freeman is particularly known for his work on stakeholder theory and on business ethics. He has co-edited recent editions of such standard business textbooks as The Portable MBA and the Blackwell's Handbook of Strategic Management, and serves as the editor for the Ruffin Series in Business Ethics from Oxford University Press.

His latest book is "Managing for Stakeholders" with Jeffrey Harrison and Andrew Wicks to be published by Yale University Press in 2007.

Born in Columbus, Georgia, Freeman received a B.A. from Duke University in 1973 and a Ph.D. from Washington University in 1978.